Strategies to improve fan engagement
Fans are very important to football players. Improving your engagement with them can be a great benefit.
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Valenze
- 3 min
Client Case: Selena Babb
From May 2022 until the end of January 2023 we have been working together with Selena Babb to develop her Personal Brand. As a...
Valenze
- 4 min
Social media – a love-hate relationship
Many athletes have a certain love-hate relationship with social media. On the positive side your social channels give you the opportunity...
Valenze
- 4 min
Offline Personal Branding Strategies
Personal branding is often mistaken for high social media activity. Social media is indeed a tool to share your story with a bigger...
Valenze
- 3 min
Women's World Cup 2023 - a tournament of firsts
This summer, the FIFA Women’s World Cup will be hosted by Australia and New-Zealand. With less than 5 months to go, we are already...
Valenze
- 4 min
6 ways to increase engagement on social media
Engaging with your audience has always been important. As a professional athlete, you can connect with them both on- and offline. Today...
Valenze
- 3 min
Athlete Brand Analysis - Trinity Rodman
Trinity Rodman is an outstanding player on and off the pitch. In this article, we analyse her athlete brand.
Valenze
- 2 min
Scholarship opportunities
Scholarship for female athletes in women's football for personal branding, social growth and sponsorship
Valenze
- 3 min
Looking back at 2022 and forward to the future
The end of the year is always a good moment to look back and reflect on everything you have done in the past year. For us at Valenze, it...
Valenze
- 6 min
Which communication channels should you use?
Have you selected your audience and filled in the Audience Persona Template we shared with you? When you have defined your audience you...
Valenze
- 9 min
Interview Selena Babb - Equal Rights
We spoke with Selena Babb about her football career and her view on equal rights - something she fights for using her voice as...
Valenze
- 2 min
How to indentify your target audience
In one of our previous blogs, we talked about how you can define your personal brand identity. When you have identified your personality...
Valenze
- 4 min
Communicate who YOU are
Remember we spoke about defining your personal brand identity? By putting a clear definition of who you are on paper, you laid the...
Valenze
- 3 min
What is a personal brand coach?
On our website, our social media and in our conversations with athletes, we talk about being personal brand coaches. What do we mean by...
Valenze
- 3 min
How do you define your personal athlete brand identity?
Having a strong personal brand has many benefits, as we discussed in our previous blog. One of the requisites of developing a powerful...
Valenze
- 4 min
Benefits of personal branding for athletes
As an athlete, you might have heard the term ‘personal branding’ several times. Maybe you haven’t really thought about it, or think you...
Valenze
- 2 min
Why should you invest in personal branding?
Have you ever thought about the value of your personal brand? Or maybe we should go back one step - have you ever thought about personal...
Valenze
- 3 min
The difference between fans of men’s football and fans of women’s football
If you have visited both women’s and men’s football games, you might have experienced that the fans are different. But what are these...
Valenze
- 2 min
5 reasons why sponsoring women’s football is an opportunity for brands
Sponsoring women’s football is a big opportunity for brands! The potential increase in the commercial value is huge. Clubs and leagues...
Valenze
- 2 min
Generation Z and women’s football – an opportunity made in heaven? 💡
How to connect with Generation Z? Instead of recreating the commercial model of the men’s game, the women should take a different approach..
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