Fans are very important to football players. Improving your engagement with them can be a great benefit.

From May 2022 until the end of January 2023 we have been working together with Selena Babb to develop her Personal Brand. As a...

Many athletes have a certain love-hate relationship with social media. On the positive side your social channels give you the opportunity...

Personal branding is often mistaken for high social media activity. Social media is indeed a tool to share your story with a bigger...

This summer, the FIFA Women’s World Cup will be hosted by Australia and New-Zealand. With less than 5 months to go, we are already...

Engaging with your audience has always been important. As a professional athlete, you can connect with them both on- and offline. Today...

Trinity Rodman is an outstanding player on and off the pitch. In this article, we analyse her athlete brand.

Scholarship for female athletes in women's football for personal branding, social growth and sponsorship

The end of the year is always a good moment to look back and reflect on everything you have done in the past year. For us at Valenze, it...

Have you selected your audience and filled in the Audience Persona Template we shared with you? When you have defined your audience you...

We spoke with Selena Babb about her football career and her view on equal rights - something she fights for using her voice as...

In one of our previous blogs, we talked about how you can define your personal brand identity. When you have identified your personality...

Remember we spoke about defining your personal brand identity? By putting a clear definition of who you are on paper, you laid the...

On our website, our social media and in our conversations with athletes, we talk about being personal brand coaches. What do we mean by...

Having a strong personal brand has many benefits, as we discussed in our previous blog. One of the requisites of developing a powerful...

As an athlete, you might have heard the term ‘personal branding’ several times. Maybe you haven’t really thought about it, or think you...

Have you ever thought about the value of your personal brand? Or maybe we should go back one step - have you ever thought about personal...

If you have visited both women’s and men’s football games, you might have experienced that the fans are different. But what are these...

Sponsoring women’s football is a big opportunity for brands! The potential increase in the commercial value is huge. Clubs and leagues...

How to connect with Generation Z? Instead of recreating the commercial model of the men’s game, the women should take a different approach..